In the mobile-first age, your audience doesn’t want the hassle of looking at something that doesn’t fit their screens. This is a huge user experience issue and can cause major headaches for your readers. Herein, however, lies one of the PDF's greatest downsides.įixed-layout means that documents designed for desktop or print, will be extremely difficult to use on a mobile device, requiring zooming in and panning around. For the first time ever, Windows and Mac users were able to exchange documents and read them without worrying about compatibility.Īnd PDFs are fixed-layout documents, meaning that regardless of what device, operating system, or screen size a reader uses, a PDF always renders exactly the same. Their strength lies in the fact that they work with any operating system. PDF is an abbreviation for portable document format, and there’s a reason why they’re named as such. The problems with using PDF for business contentĪdobe introduced the PDF in 1993 - more than a quarter century ago! But this post will provide a clear and compelling argument for why the world must move past PDFs, once and for all. Granted, adopting new technology can be daunting. Yet relatively few companies pay much attention to their content experience, preferring instead to cling to what they know - like legacy PDFs. And there's no arguing with the fact that the content you produce is a major part of how any customer experiences your brand. that you intend to share, it's high time to switch to a format that takes modern requirements like measurability and responsiveness into consideration.Īccording to SalesForce, 84 percent of buyers believe the experience a company provides is just as important as its products and services. When should you use a PDF? Well, they're perfect for saving a digital receipt when you buy something online or for creating a document to send to your printer.įor digital business content - like eBooks, proposals, white papers, ABM assets, etc. They're certainly useful for some things, but it’s important to understand their limitations.
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